Launched in 2022 as one of Footballco’s latest channels, Indivisa is the new women’s football brand designed to create an exciting community for fans of the game. In partnership with the in-house creative team, we identified a strong visual identity to help establish the awareness of women’s football, in an empowering, passionate way. Built on the idea that Indivisa is a community-first editorial platform, we created a brand that provides a timeless yet forward-thinking approach to female-focused content. A minimal and bold typographic style alongside personal touches and flourishes really brings the whole INDIVISA world together. An identity that encourages the audience to engage and participate in the women’s football scene.