Joe's Pizza is a new venture from Three Joes Pizza Company. Serving up great pizza and good times, Joe's Pizza is three things: amazing sourdough, fresh toppings, and fair prices. It’s about delicious simplicity, not extravagance. Working alongside Creative Director, Bill Griffin, our challenge was to create a fresh visual identity that aims to sit alongside the Three Joe's main brand, while standing out from other food restaurants in the industry. We created a distinctive, unignorable new concept that felt warm, human and down to earth. This brand approach is currently only in concept stage.